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Online Brand Protection: Don’t Get Crazy By: Enzo F. Cesario | Feb 25th 2010 – It is true that there are people out there who intend to misuse and abuse brand associations that others worked hard to create, and there are steps to take to limit them. However, there is such a thing as overzealousness. Attempting to outright control the Web is an exercise in folly, and we provide a clear example of when … Tags: Online Brand Management- Brand Protection Basics By: Gen Wright | Feb 18th 2010 – One of the greatest strengths of the Web is that it gives everyone with a connection the ability to publish content, period. Anyone can register domain names and build attendant webpages, often for what amounts to a pittance. Naturally, this flexibility has attracted the attention of people with less than honest motives fo … Tags: 7 Steps To Creating A Powerful Brand By: Kellie D’Andrea | Feb 13th 2010 – A brand is created using a variety of different marketing messages, images and touch points to create an emotional connection and an impression in the minds of your customers. When .panies have successfully connected with their customers and live and breathe every moment in support of that connection, is when a brand is c … Tags: Online Brand Protection – Must-know Tactics To Safeguard Your Business By: Gen Wright | Feb 6th 2010 – Intellectual property, trademarks and copyrights–if you are in business, you probably know what these are and how important they are. However, an online business has additional factors that must be considered to protect its brand within the Web’s wide exposure. Tags: Brand Promotions Using Digital Media Reach Generation Y By: Julie Ann Ross | Feb 4th 2010 – Digital brand promotions are a great way to reach Generation Y. In fact, some Gen Y marketing experts will tell you digital brand promotions may be the only real way to reach them. Tags: Online Brand Building By The Numbers By: Gen Wright | Jan 28th 2010 – In the process of building your .pany’s online brand, you’re going to have to deal with a veritable ton of information. However all the information in the world isn’t going to do your online marketing efforts a bit of good if you aren’t able to measure it against carefully chosen benchmarks of performance. In short, you … Tags: Online Brand Building By The Numbers By: Enzo F. Cesario | Jan 28th 2010 – In the process of building your .pany’s online brand, you’re going to have to deal with a veritable ton of information. However all the information in the world isn’t going to do your online marketing efforts a bit of good if you aren’t able to measure it against carefully chosen benchmarks of performance. In short, you … Tags: Online Brand Management – Six Brand-boosting Strategies By: Gen Wright | Jan 14th 2010 – Every business dreams of obtaining word-of-mouth success. Yes, viral and word of mouth success can be incredible and .pelling forces, but they are capricious and cannot be relied on solely. Consistent branding success depends on strategy and planning. Here are six solid online brand-building strategies that could help y … Tags: Online Brand Management – Six Brand-boosting Strategies By: Enzo F. Cesario | Jan 14th 2010 – Every business dreams of obtaining word-of-mouth success. Yes, viral and word of mouth success can be incredible and .pelling forces, but they are capricious and cannot be relied on solely. Consistent branding success depends on strategy and planning. Here are six solid online brand-building strategies that could help y … Tags: Brand Watches – They Are Just Splendid By: Anthan K | Dec 18th 2009 – Do you love wearing popular brand name watches? Learn about the surging popularity of big brand name watches and why watch lovers all over the world are crazy about these watches. Tags: Corporate Identity And Brand Identity Explained By: MJ Stapleford | Dec 17th 2009 – Corporate identity and brand identity are not the same thing yet they are often misunderstood by individuals and businesses. The difference between the two has everything to do with what is being marketed. Tags: Entertainment Promotions Build Customer Loyalty And Brand Success By: Cyndi Walker | Dec 14th 2009 – Entertainment promotions are very powerful in triggering a response from your target market. This article explains how entertainment promotions boost your sales, improve customer loyalty, and drive your brand’s success. Learn how to leverage entertainment promotions to collect valuable information about your audience. Tags: How To Choose A Right Brand Design Strategy By: Arvind Webmaster | Nov 9th 2009 – Prior to beginning any branding implementation to your website, one must know the message that is to be conveyed to their targeted audience. A flowchart can be designed and it can be sorted out as to how the message is to be conveyed and then work in accordance with this thought out brand image. Tags: Interview Preparation; How To Create Your Unique Brand By: Carole Martin | Nov 8th 2009 – Learn how create a unique personal brand to take into your job interview, to stand out from the crowd and .e out with the job. Tags: Designing A Brand By: Deepak Deean | Nov 4th 2009 – If you want to get your business noticed, then you need a clear brand that customers can identify with. Some businesses of course don’t need to be ‘noticed’ in the same way, in that they operate behind the scenes and for them a brand is less important. For a .pany that provides multiple consumer products, however, the bra … Tags: Name Brand Server Racks "�" Are You Still Getting Your Money"��s Worth? By: Marcos Garza | Oct 19th 2009 – Not too many years ago, name brand server racks (Dell, HP) were a step above the non-name brand server racks in quality and functionality. Name brand racks were specifically designed to house servers from those manufacturers while the off brands were more functionally suited for standard equipment add-ons such as trays for … Tags: Brand Marketing-how To Brand Yourself? By: Keith A Stauffer | Oct 3rd 2009 – As you develop your Internet business you should consider branding yourself first. In this article we want to talk about brand marketing and how you can do that to benefit on a long term basis. Tags: Some Check Points For A Brand Identity Design By: Arvind Webmaster | Oct 3rd 2009 – A logo of a .pany reflects its legitimacy and its work culture and thus there are a few significant aspects that go into building the perfect brand design. The logo has to be catchy and must grab the attention of visitors so that they can identify with the .pany as soon as they look at the logo. Tags: Creating Your Public Speaking Brand By: bigmoneyspeaker.. | Sep 28th 2009 – Branding. It is a process of making a mark in your chosen field of practice. It will differentiate yourself from your .petitors. With it, you will easily get recognized and the .munity will get an impression of your expertise in your chosen field. Sometimes, choosing a brand for your self can be difficult. … Tags: Choosing The Best Skincare Brand – Just How Difficult Is That? By: R Kalpana | Sep 24th 2009 – Most people think that it is easy to choose the best skincare brand by reading skin care product reviews and articles written by skin care experts on the internet and in magazines and newspapers. It is not as easy as it sounds. Let me tell you why. Tags: Increasing Brand Awareness: How To Get People Talking About Your Brand Online By: Sheila Kloefkorn | Sep 18th 2009 – Increasing your brand awareness is a critical to ensuring the success of your online business. This article will provide you with information on how to get people talking about your brand online. Whether you’re a small business just starting out or a large corporation, the following information will be beneficial to you. Tags: Brand Management Has Never Been More Important Or More Difficult By: David Nalin | Sep 4th 2009 – Brand management is a simple term for a far from simple process. By definition it is applying marketing techniques to a particular line of products in order to improve its value. The goal is to increase what is referred to as brand equity, or recognition and positive image with consumers. In practical application, however, … Tags: Effective Brand Design Is A Marriage Of The Art Of Design With The Science Of Marketing By: David Nalin | Sep 4th 2009 – While the brands we are most familiar with today may not have been originally developed using today’s sophisticated brand design techniques, don’t be fooled into thinking that the most popular brands that we see everyday do not constantly undergo a rigorous process of evaluation and analysis. Millions of dollars are spent e … Tags: Using Brand Recognition To Build Your Business By: Kris Ann | Aug 13th 2009 – Brand recognition is one of the best ways to build your business and using this method of business building can really offer you much success in whatever venture you are pursuing. Tags: How To Get A Creative Brand Design By: Sarah Frayzer | Jul 22nd 2009 – Being creative with your brand design is a great way to get your business noticed. A creative design is important to any marketing strategy and branding campaign. If you aren’t creative then you’ll just blend in with your .petitors or not be noticed at all. Tags: Top 3 Low Cost Ways To Brand Your E-book Or Information Product By: Gab Chu | Jun 15th 2009 – Branding is all the fad nowadays. So where did it all start? A long, long time ago, when cowboys were more numerous in quantity, and cow rearing is more popular than today, there was a problem. You see, when the cows were out grazing the grass in the open, they often got mixed up with cows from another farm or .pany. This … Tags: Creating A New Brand Name By: Arvind Webmaster | Jun 11th 2009 – Nomenclature is an important science and so is creating a new brand name. Brand Creation or promoting a brand is very important part of your marketing strategy. As an entrepreneur you should have a name for your business that is unique. The brand name is very important. Having a unique brand promotion strategy, you can add … Tags: Brand Research: The Fastest Route To Your Customers’ Hearts, Minds, And Wallets By: Rob Levinson | May 28th 2009 – Market research is important as it benchmarks demand, identifies new products/services, and determines price elasticity. However, add a brand research overlay to your initiative and you will also discover how to create differentiation in the mind of the customer, learn why customers choose to purchase those new products/ser … Tags: Brand Is The New Black – How To Ensure Your Brand Is Current And Relevant In Today’s Fickle Economy By: Rob Levinson | Apr 19th 2009 – Venerated brands like GM, Bear Stearns, Polaroid, Wachovia, Circuit City and more are losing marketshare by the hour or .pletely vanishing into thin air. Such swift brand disappearing acts are contributing to consumer confusion and spending paralysis and forcing .panies to update their brand strategy. This article offer … Tags: Keep What Made Your Brand Famous And Develop It Today By: Rosemary Grace Brooks | Jan 14th 2009 – All marketing is about telling a story, and stories that are credible sell. This is an important part of brand building. Why do you choose Puma over Nike? Because of the story you’ve been told about the difference Puma will make to your life you are buying a lifestyle not simply sportswear. Tags: Finding Your Brand Three Key Brand Marketing Strategies By: Kendall Summerhawk | Dec 4th 2007 – If you’re struggling with creating a high-impact, high visibility brand that tells me three vital elements are missing from your business branding strategy. Luckily, once you focus on, discover and integrate these three missing elements, your brand will "pop!" If you are internet branding, rebranding or looking at branding … Tags: Branding Strategy – Live Your Brand By: Kendall Summerhawk | Nov 12th 2007 – Tap into a powerful source of energy and clarity that will breathe passion and focus into your business when you "��live your brand."�� But how do you "��live your brand?"�� I"��ll illustrate this wonderful concept for you with authentic examples from businesses just like yours. Tags: Are Name Brand Power Tools Worth The Extra Money? By: Chris Nicholas | Mar 7th 2007 – .pares the Pros & Cons of both Name Brand Power Tools and Non-Name Brand Power Tools and then explains what brand would be best for you. Tags: Three Affordable Ways To Build Your Brand Image Online By: Evan Mangan | Feb 19th 2007 – Building a small business brand can appear daunting and expensive. This article explains how a small business can build its brand via an iPod download, through tapping into the YouTube .munity and gaining referrals through a social network site. Tags: Name Brand Gift Ideas For The Handy Man By: Chris Robertson | Dec 28th 2006 – Read here to get some great gift ideas for the handy man in your life. See how easy it is to find name brand items he can use… Tags: As Seen On Tv Name Brand Products You Can’t Live Without By: Chris Robertson | Dec 22nd 2006 – Get unique As Seen on TV name brand products at low prices on the web. Here’s a quick list of all the popular categories for As Seen on TV products…. Tags: Bargain Hunter Search Guide: Digging Deep To Find Name Brand Products At Cheap Prices By: Chris Robertson | Dec 19th 2006 – Here’s a quick bargain hunter search guide to help you find specific name brand products at cheap prices… Tags: What Is A Brand? By: Kae Groshong Wagner | Dec 18th 2006 – Learn the eight .ponents of branding that any size .pany can use to create a brand and inspire customer loyalty. Tags: Why Brand Matters By: Laura Pasternak | Mar 15th 2006 – Whether you realize it or not, every business has a brand. How you develop it is the difference between creating your point of distinction or blending in with the crowd. If you want to stand out, branding is everything. Tags: Building A Brand With A Thousand Songs By: Laura Pasternak | Mar 15th 2006 – No one knows branding better than Apple. Learn how Apple developed such a strong brand and how your .pany can follow the same steps to success. Tags: Brand Beyond Marketing By: Laura Pasternak | Mar 15th 2006 – Despite what many believe, brand isn"��t about your logo, tagline and glossy brochure. Instead, a strong brand integrates multiple .ponents. Learn how to incorporate your brand into every corner of your corporate culture. Tags: What Is Brand Identity? By: Scott White | Feb 17th 2006 – A strong brand identity can position a .pany above its .petition all by itself. But having a brand that"��s strong takes time, money and effort to develop. It"��s not as simple as just redesigning a logo or rewriting a tagline. Brand identity is the reason you offer for your customer to choose you instead of your .pet … Tags: 相关的主题文章:

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