Postcard Direct Mail Marketing By An Irish Removal Business-brock lesnar

Marketing-Direct Last Thursday I put our house up for sale the following Wednesday, I received a postcard from an Irish Transport and removal firm called Libra Trans giving details of their service and encouraging us to call for a free estimate. From a marketing point of view it was good to see a Irish .pany proactively marketing to its target base of prospects. Indeed people selling up a property and moving are going to be hot leads for a removal firm. I thought that the postcard was well designed and a good attention grabber. .pared with the usual humdrum mail it stood out from the crowd. In terms of getting the prospect to take action I thought the postcard could have been better, really all it says is visit our website or call for a free estimate. The offer of a free estimate is a bit of a cop out in my mind and is not a strong call to action. It is not like a .pany is going to charge you to tell you their prices now is it? The website that Libratrans has lets them down – there were errors on the page when I viewed it in Microsoft Internet Explorer 7, and the quotation request form that is pretty crucial to their operation would not load. It is kind of disappointing to think of all the leads that they must so nearly have generated but then lost by having a website that does not do the job for them. What other things could Libratrans have done to make this postcard lead generation more effective? Generally offering some kind of free inducement to start a dialogue with a prospect is a good idea. Libratrans have the making of this on their website where they have a packing/unpacking checklist. Instead of having this displayed on the website it could have been offered as part of a moving guide that prospects could request in exchange for their contact details. To make the offer even more appealing giving away something else of high perceived value and that would have been very useful to their target audience might have been even better. For example how about if they had offered 3 free packing boxes worth 10? This would make people even more responsive as they would be thinking that is a good deal I think I’ll get in touch. Whatever was decided Libratrans would need to test various other .binations of offer to see what got the best response. Overall this campaign is a good way of generating leads from a targeted audience. I was wondering how they .pile the list of people moving. One way might be to keep an eye on the new properties as they are listed on Irish property websites, or perhaps it is possible to purchase lists of all the new properties. Another way that they might do it is by getting the drivers of their trucks to record details of all the new properties for sale that they .e across in their area. Whichever way they do it you can bet it is nicely systemised and produces a good return on the investment. Lets face it the cost of a postcard and postage would probably be less that 1 and the potential business could easily be 1000 per client. It is a shame that the rest of the sales conversion process they are using falls a bit short; however even with what they have I’m sure it puts them well ahead of their .petition. About the Author: By: Gabriel Salome – Direct Marketing Services refers to method of marketing the products and/or services of a .pany, directly to the prospect i.e. the traditional marketing method. Email Marketing Services however refers to the technological method of marketing, usi … By: Sandy Z – Do you have a deep seated passion to do something but you lack the funds necessary to do it. Perhaps you should consider a home based business. Home based businesses give you the time freedom you desire and the in.e to pursue your passion. 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